B2B Video Strategy and SaaS Product Demo Editing for Twelve Labs
Twelve Labs is a leader in AI video search technology. For their Marengo 3.0 launch, they needed more than just simple edits; they required a full suite of high-polished, brand-oriented video assets that could communicate complex AI innovation to a global audience.
The Challenge:
As a cutting-edge AI platform, Twelve Labs needed to:
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Convert dense technical webinars into digestible, high-impact social clips.
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Create technical software product demo videos for a major product rollout.
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Scale their video output without the overhead of an internal creative department.
Our Solution: A Dedicated B2B Editing Workflow
Shortify Social provided end-to-end creative production, acting as an extension of the Twelve Labs marketing team. Our process included:
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Webinar Highlights: Identifying the "aha!" moments in long-form technical presentations and reframing them for LinkedIn and YouTube.
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Product Demos : Editing sleek, professional product demos that highlighted the power of the Marengo 3.0 AI model.
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High-Fidelity Assets: Ensuring every frame matched Twelve Labs' sophisticated brand identity to build trust with enterprise clients.
The results
Our partnership resulted in a successful rollout of the Marengo 3.0 launch assets. By delivering a full suite of polished videos, we helped Twelve Labs:
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Amplify Innovation: Effectively communicated the complexities of AI video search to new eyeballs.
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Seamless Delivery: Provided high-end creative touches without the friction of traditional agency timelines.
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Brand Authority: Solidified their position as industry leaders through consistent, high-quality visual content.
Monthly Plans
from $949/m
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