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Privacy Policy

A Legal Disclaimer

Privacy Policy: Shortify Social Ltd
Effective Date: February 2026 Registered Office: 51 The Woodlands, Melbourne, Derby, England, DE73 8DQ
1. Introduction
Shortify Social Ltd (“we,” “us,” or “our”) is committed to protecting the privacy of our users and clients. This policy explains how we collect, use, and protect personal data in compliance with the UK GDPR and the Data (Use and Access) Act 2025.
2. Data We Collect
We may collect and process the following data:

  • Identity Data: Name, username, or social media handles.

  • Contact Data: Email address and telephone numbers.

  • Technical Data: IP address, browser type, and time zone settings.

  • Usage Data: Information about how you use our website or services.

  • Social Content: Data shared via social media APIs (if you link your accounts to our services).

3. Lawful Basis for Processing
Under UK law, we rely on the following legal bases:

  • Contractual Necessity: To provide the services you have signed up for.

  • Legitimate Interests: For business improvements, analytics, and security.

  • Consent: Where you have specifically opted-in (e.g., for marketing).

4. Automated Decision-Making (ADM)
Pursuant to the February 2026 updates to the Data (Use and Access) Act: If we use AI or automated systems to provide services (e.g., content optimization or analytics), you have the right to request meaningful human intervention and to contest any automated decisions that significantly affect you.
5. Cookies and Tracking
We use cookies to enhance your experience.

  • Essential Cookies: Required for the site to function.

  • Analytics/Marketing Cookies: These require your explicit consent via our cookie banner.

  • Note: In 2026, UK law allows for certain "low-risk" cookies without consent, but we maintain a transparency-first approach.

6. Data Sharing and International Transfers
We do not sell your data. We may share data with third-party processors (e.g., AWS, Stripe, or social media platforms like Meta/X). If data is transferred outside the UK, we ensure it is protected by International Data Transfer Agreements (IDTAs) or Adequacy Decisions.
7. Your Rights
You have the following rights under UK law:

  • Access: Request a copy of your data (DSAR).

  • Correction/Erasure: Ask us to fix or delete your data.

  • The Right to Complain: As of 2026, you have a statutory right to complain directly to us. We must acknowledge your complaint within 30 days.

8. Contact Information
To exercise your rights or ask questions, contact our Data Privacy Lead:

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