Youtube Shorts and Video Editing for Randolph
Randolph is one of the UK's most notable YouTubers, rising alongside the Sidemen, he is now most known for his Pokemon content, where he posts pack openings, grading returns and rare-card purchases. He is also a director and part-owner of Ace Grading,
The Challenge:
As a cutting-edge AI platform, Twelve Labs needed to:
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Convert his YouTube videos into high performing YouTube shorts.
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Edit his full-length Pokemon Videos.
Our Solution: Daily short form success, and regular YouTube channel videos
We combed through his existing catalog of footage identifying potential high-performing moments, applying retention based techniques to ensure the best chance of success, and created new YouTube shorts for the YouTube videos we were now editing.
The results
The Youtube shorts were an immediate winner, they were highly viewable clips that previously were buried within hours of full length video content. The ease of discoverability that shorts bring highlighted his channel in the algorithm and brought new viewers to the full length videos. We also have edited his full length YouTube videos for over 2 years now, growing a core fanbase which now tune into every video. The reliability of frequent uploads and a team able to deliver this has been the winning key to positioning Randolph Pokemon as a leader in the space.
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