YouTube Shorts and Video Editing for Randolph
Randolph is one of the UK's best-known YouTubers. He rose to prominence alongside the Sidemen and is now best known for his Pokémon content: pack openings, grading returns and rare-card purchases. He is also a director and part-owner of Ace Grading.
The Challenge:
Randolph needed to:
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Convert his YouTube videos into high performing YouTube shorts.
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Edit his full-length Pokémon videos.
Our Solution: Daily short form success, and regular YouTube channel videos
We combed through his existing catalog of footage identifying potential high-performing moments, applying retention based techniques to ensure the best chance of success, and created new YouTube shorts for the YouTube videos we were now editing.
The results
The YouTube Shorts were an immediate winner. Highly watchable moments that had been buried inside hours of full-length video became standalone clips, and the discoverability of Shorts pushed his channel in the algorithm and brought new viewers to his full-length videos. We have also edited his full-length YouTube videos for over two years, helping grow a core fanbase that now tunes in to every upload. Reliable, frequent uploads from a dedicated team have been key to positioning Randolph Pokémon as a leader in the space.
